Brands & Marketing
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Don't take our word for it...
GOOGLE conducted an in-depth study comparing 360° advertising and its standard video counterpart. They found increased engagement , higher click-through rates, viewers were also more likely to share, subscribe and view other content from the brand.
Hong Kong Airlines found its 360° advert proved 35 times more effective than their traditional style adverts.
Video advert marketplace Teads, found that click-through rates for 360° commercials were double what they were for standard video.
John Lewis are using 360° interactive content on Facebook to advertise their homeware collection.
'Access to 360 experiences is surging... Brands need to start playing around with the unique VR story framework, blaze new trails and truly show what they're about to their users. It's a new way to make a deep impression about what the brand stand for." - Abigail Posner, Head of Strategy for The Zoo, Google.