The Lane 360 for Tottenham Hotspur

Our brief was to archive the atmosphere of White Hart Lane. We wanted fans to have the ability to travel back in time, explore the history of the club and re-live its final moments. 

Partnered with Seven League, for the first time ever fans can immerse themselves in the history of a major sporting venue through 360° video and 3D models using AVM's Livespaces technology.

The Lane 360  provides fans with unparalleled access, stunning photography and video from fans, legends and the current squad.

The Lane 360 is now the only way to revisit one of the world's best loved stadiums. 

Nominated for Sport Innovation Award at the Sport Business Awards 2018.

Read the press release here


In addition to creating The Lane 360 app, we experimented with creating virtual and augmented retail spaces.

These can stand alone as a shopping experience or be incorporated into the main application.

This makes way for collaborations between brands and sponsorship deals.


The Results