To 'archive the atmosphere' of White Hart Lane, Tottenham Hotspur's home for 118 years, so fans can travel back in time, explore the history of the club and re-live its final moments. 

Key Benefits

For the first time ever fans can immerse themselves in the history of a major sporting venue through 360° video and 3D models using AVM's Live Spaces technology. The Lane 360  provides fans with unparalleled access, stunning photography and video from fans, legends and the current squad. The Lane 360 is now the only way to revisit one of the world's best loved stadia. 

The Results

The raw data on the project is confidential, however a couple of 'WOW' statistics from our analytics suite include these two....

Spurs Analytics Image - Time on Page
Spurs Analytics Image - interactions per session

The Partnership

AVM partnered with Tottenham Hotspur FC and Seven League to produce an online version of the historic WHL stadium.

This ground-breaking project consists of over 100 pieces of embedded content including:

  • 29 x panoramas
  • 18 x 360° videos
  • 40 x video clips
  • 51 x audio tracks and
  • scenes from some of the last matches held at the historic stadium

The Lane 360 launched 11th December 2017 and remains open to the public, keeping the memory of White Hart Lane alive online for fans past, present and future.

Read the full press release here.

Critical Acclaim


#TheLane360 on Twitter and user feedback